Project Manager & UX of an Online Marketing Campaign
To boost tourism in Flanders we wanted to capture people or families that would be interested in spending a weekend in a specific region by suggesting some fun activities. Therefore we needed marketing/sales leads, which we obtained through the common lead generation technique: content.
In first instance we focussed on the marketing aspect by building a mailing list. In the second stage we brought digital marketing and UX together by optimising conversion landingpages. We were able to create a very successful campaign considering the budget constraints.